The football fever is back and is slowly gripping the football crazy nations around the world. The 2006 FIFA World Cup, also known as World Cup Football, is to take place in Germany. News regarding world cup football is coming in thick and fast. The finals are scheduled between 9 June and 9 July 2006. The teams for the finals have been identified and grouped. Tickets sales have already started and are receiving enthusiastic response from around the world. Tight security arrangements have been made taking into account the conditions prevailing in certain parts of the world. Team preparations, injury worries of the teams, top players, the preparations of the stadiums and security measures are some of the hot topics for world cup football news.
Expert opinion on the different teams that are taking part in the 2006 FIFA World Cup finals are an important column in many websites, magazines and newspapers. The form of important players and their injury worries are updated taking into account their current performances in the major leagues around the world. Young and new players are introduced to the football fans. Latin American and European teams are the most discussed teams. Earlier it was hard to get news about little known teams participating in the world cup finals. But with the Internet revolution, it is now easy to get news about African and Asian teams participating in the finals. The expectation from the home team and their preparation is another important news item discussed exclusively.
Information regarding world cup football ticket sales is another important news item that is featuring in most of the media around the world. Traveling to Germany during the world cup is another important area dealt. Visa issues, the venues, transportation, accommodation and other nuances involved with traveling during the 2006 FIFA World Cup finals is finding space in many of the top journals. Hooligans and the problem created by them are favorite news items for several agencies. The measures taken to deal with hooligans have already started appearing.
The most important resource to collect news about 2006 FIFA World Cup finals is the Internet. There are several sites providing all the latest information on world cup football finals. Some of them also help in purchasing tickets. Travel and accommodation arrangements are also offered by several websites. They also provide details about the products related to world cup football. Regularly updated news is the greatest advantage that the Internet provides.
Friday, April 9, 2010
Football World Cup News
Downloading Podcast News
With the rise of podcasting, many individuals and
organizations are finding that podcasting is a great way
to distribute information, from music and comedy
shows to talk shows, even podcast news. CNET is one
of the groups that is distributing a news podcast. CNET,
being an online technology site, naturally found a niche
distributing a tech news related podcast. CNET's recent
podcasts covered such topics as viruses that attack cell
phones, problems with Google's software, China's web
restrictions and the "Great Firewall of China", and the
FTC's attack on spyware. These news items were
distributed in a sound file called an mp3 file that is
downloadable to a listener's computer for listening
whenever they wish. While these files were available
straight from CNET's site, the majority of them are
shared through the use of an RSS file. An RSS file is a
small piece of XML coding that is downloadable by
programs designed to read it. These programs are called
podcast clients, and the user can input the address of the
RSS files that hold the information on the feed. The
feed will contain links to the media files of the podcast,
and will download the new updates automatically.
More sites than CNET are finding that podcast news is
an expoitable technology. The British Broadcasting
Corporation podcasts some of it's programs, as well as
the US radio network NPR. The NPR, because its work
is created by a variety of different groups, treats
podcasts differently from show to show. The NPR show
"This American Life" distributes a podcast of the show
through a site called audible.com, which allows feed
listeners to subscribe to the feed for a small fee and
download the show . The NPR Hourly News show, on
the other hand, shares a short 5 minute broadcast that
summarizes the news for free. Since the NPR is taking a
radio show and converting it into a file that is
downloadable by the user, little is lost in the translation.
The sound is designed to convey the entire story, and so
podcast subscribers are able to treate the podcast as
nothing more than TIVO for the radio. ABC's podcast
of the news show Nightline, on the other hand, is
simply the sound track from the television show. This
has been one of the criticisms of the Nightline podcast,
because by merely stripping the sound from what is
designed as a television show, much information is not
given to the users. Listeners have problems telling who
is who because they miss the visual cues that were
supposed to be there, and there is no truly easy way to
convert the shows. For this reason, some news shows
have been moving from audio podcasts to video ones.
They can take the video information directly from the
show that is broadcast, lower the visual resolution to
shrink the file, and distribute it online as a podcast.
Affiliate Tip
The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.
By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you can
Thursday, April 8, 2010
Design an email newsletter for Viral Marketing
The term ‘viral marketing’ was originally referenced in Greek Athenian histories, to be finally coined in the late 1990s by venture capitalist Steve Jurvetson. The term ‘viral marketing’ is commonly defined as network-enhanced word-of-mouth.
Viral marketing is considered to be very similar to network marketing. It is proven that the typical Internet user is very vocal about their online experiences. So in this way, for each person you reach, you will be reaching a group of friends. Viral marketing is all based on their vocal online experiences. A typical example of viral marketing is a reputed firm sending out, say birthday greeting cards. At the bottom of the card will be the option of giving the card to the sender or to anyone else you might like. This is viral marketing in action! Or if perhaps you have a newsletter, or write articles for some newsletter, you could add a line at the bottom of the article saying,” Know someone who would be interested in this? Click here to email it to them!” the prospective client is sure to click on this icon.
Viral marketing is considered to be a virus that is carried over the Internet to various web hosts or people. This virus is stealthy, patient and cunning, and is a very cost-effective way to generate awareness of a product or service to the audience. Basically, a viral campaign is said to scale easily from small to very large. This means that the campaign starts with only about ten people knowing about the product to be marketed. These ten people then in turn tell another ten people each, making it a hundred people who know about the product. This is sure a cheap means of advertisement as no money is used for advertisement. There is no need of making a new form of communication network for viral marketing as it usually utilizes the existing communication networks existing for the product and the computer. Viral marketing is indeed a great means of giving away seemingly valuable products, series or content to the general audience. Not only that, the virus takes advantage of other’s resources, without having to have any resource of their own.
Now learning about viral marketing, you may feel like creating your own virus for marketing. However to create your own virus, you have to understand what exactly constitutes a successful virus. To create a successful virus, you have to have creativity and originality to make the virus authentic. Now that the virus has been created, knowledge of how viruses are spread has to be learned. The most important thing to remember sit that if the email, website, application or video of the virus being shared is not unique and informative, it will never become viral. The virus has to originate from a credible entity otherwise it will be mistaken as blatant advertising and thus be immediately discredited. Finally, if the leave-behind message on the website does not resonate with the target audience, then it will be a waste of time.
Viral campaigns usually have three stages, seed, germination and growth. Just like plants need the seed to be of quality genetic material to thrive and then successfully get germinated and receive proper nutrients to grow, online viruses too need this same treatment. Viral marketing has to start with a great campaign that grows with its advertisement through word of mouth of the people. However, there are situations wherein viral marketing too fails. The reasons for failure are usually incompatibility with the brand, irrelevance to target audience, unrealistic expectations and lack of sustainability. So remember, if the campaign is inconsistent with core brand attributes, or doesn’t map to existing marketing objectives, the viral marketing is sure to fail. If the message of the product does not resonate with the target audience, then there is sure to be some failure on the campaign here.
Then of course for all this, one can design an email newsletter for the marketing if needed. The newsletter has to, like other newsletters, have a detailed description of the product to be marketed. Then there can be graphics to enhance the look of the newsletter, but in reality, black text on a white background gives terrific response from the audience. There should also be a subscription link in the newsletter so that the prospective buyer can subscribe to the newsletter if interested. The contact information too is important for you as you can then send emails telling the customers abut any new product that you may have!
Does Your Business Need a Newsletter?
If you are not yet using a newsletter as a part of your internet marketing efforts then you are missing out on potential and existing customers becoming valuable long-term buyers.
Newsletters provide an effective tool for collecting interested visitors' email addresses and converting them into buyers. They also are a great vehicle for keeping in touch with your most valued contact - previous customers. How?
NEWSLETTERS KEEP CUSTOMERS
When you have a customer buy from you, but no newsletter to follow up, than you are virtually handing him or her back to your competitors. Of course, if the service was good and the product memorable they may come back, but what if you have a new product that your existing customer may wish to buy and they do not know about it? What if they lose your website address? What if they just forget about you? A newsletter will prevent these things from happening.
HOW OFTEN?
That depends on various factors. Some businesses contact their subscribers as often as every day, others as infrequently as several times per year. What works for you depends a lot on what you are selling, what information you can give them, how often your subscribers will want to hear from you, etc.
A good rule of thumb for many businesses is once per week. Twice a month if you really feel that is the most you can do. More often and the customer may unsubscribe or routinely delete your messages. Less often and you're allowing your competition the chance to win over your potential customer.
WHAT DO I WRITE ABOUT?
Are you very informed on the product or service? Do you have a lot of contacts? Can you point out related products or services they might be interested in?
You do not need a long newsletter. A sale alert or announcement of a new service or product can do just as well for some businesses, while others find a tips format more suitable. Industry news or 'How to...' and 'Top 5...' topics are a good idea and always try to make a connection between the newsletter and your product or service. Subscribe to several competitors' newsletters (they will surely be subscribing to yours). Use a free email account to subscribe and see what they are providing their customers.
KEEP IT CONSISTENT
It's amazing the amount of newsletters that abound online. Because of this subscribers can forget which ones are legitimate and which are spam.
Keep your format consistent so your newsletter becomes visibly familiar. Also indicate that the subscriber requested the information and provide an unsubscribe link on EVERY issue. You must do this if you want to limit complaints or spam reports.
Your newsletter deserves time and attention - it is the voice of you and your business and will help you to build relationships with your customers (and potential customers) in a way that no other tool can.
Auto Parts Train
Auto Parts Train is recognized in the industry as one of the leading suppliers of high quality aftermarket, replacement, collision parts. For more than a quarter-century, the company has provided car owners access to the best-quality automotive parts and accessories. Powered by U.S. Auto Parts, one of the most successful online parts suppliers in the country, Parts Train is not a company that will simply rest in its laurels. Thus, Auto Parts Train continues to upgrade its services and improve on its already high-quality products to be able to serve people all over the country better.
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